Audience

When looking at UK cinema audiences there is a clear decline in the number of 15-24 years olds since 1997, when it was 43% of 15-24 year olds attending annually, to 31% in 2011. The figure of 25-34 year olds fell from 29% in 1997 to 18% in 2008, but has risen to 21% in 2011. A similar pattern has occurred with 35-44 year olds, rising from 14% in 1997 to 20% in 2001 and 2002 and dipping again until 2011 where it is at 20%. the age range of 45+ in 1997 was 14% attendance, like 35-44, however it gradually rose and fell until resting at 28% in 2011, surprisingly close to the age range of 15-24 year old at 31% in 2011.


From this graph we can conclude that cinema attendance in 15-34 year old has fell significantly since 1997 and 35-45+ has risen by at least 6%.

The social class of the audience for a certain film depends highly on the social class of the film. A more sophisticated film such as "The King's Speech" attracted a 47% AB class group because of its more formal nature and the complexity of its lexis and semantics of the script. Also its purpose was to inform and entertain whereas a less sophisticated film such as "Johnny English Reborn" which purpose it to purely entertain as a comedy and has less mature humour and attracted a 28% DE class group.

How have audiences been constructed for three films?

Finally, I will be analysing how the audience of three recently released film was constructed; these films will be, 1. The Dark Knight Rises, 2. Life of Pi and 3. Les Miserables.

1. The Dark Knight Rises;  

Age - I assumed that the age range for this film would be very wide in range because of the history that Batman has, going back into the 1940's and early television series, an older generation may want to see the latest film as well as the 15-24 year audience that will view the film.

Gender - I assumed that the audience for this film would be predominantly male as most action/thriller films, however there is a smaller, female audience with couples or genuine fans.

NRS Social Grade - I assume that the social grading of this film is quite diverse because the two extremes of society are shown. On one hand, the rich and powerful are shown as evil, which would attract a DE group, but on the other, the poor are also portrayed as evil which may attract an AB group.

Characteristics and Values - The audience to The Dark Knight Rises are probably working to middle class and so I would assume that their characteristics are that of the contemporary person in western society, such as working full or part time and living in a suburb. Their values would also be typical of western society such as wanting to make a family and have a house.

1. Life of Pi;

Age - I feel that this film is aimed at an audience of an age range between 15 to 24 years old because although it has conventions of a typical fantasy adventure type film, such as the colorful animals and fictitious landscapes, it has a deeper meaning to do with religion which would be difficult for anyone of an immature age to comprehend.

Gender -  I believe this film to be suitable for an audience of males and female because it has action and adventure conventions for attracting typically male audiences, but it also has a side to the film that could attract a typical female audience with its side story of love and the links to religion and sensitivity.

NRS Social Grade - I assume that the social grading of the audience to this film would be of a DE social grade because the characters portrayed in this film are seen as poor and dependent on richer people that themselves. It could also attract a higher social class such as an AB because of the religious connotations shown in this film.

Characteristics and Values -